Creative communication
Take a look at one of the projects I did for the e-commerce company, The Impossible Project, where I worked for over three years
IMPOSSIBLE PROJECT
Worldwide launch of the first analog instant camera for 20 years
DESCRIPTION
Impossible Project is a company with a very inspiring story. They refurbish analog instant cameras and create the instant film you need for them. Since 2016 they also design their own cameras, adapting analog instant photography to a new generation.
CHALLENGE
Launching the first Polaroid-style camera in 20 years, the I-1, a collaboration with another great industrial design brand: Teenage Engineering. We created a variety of visual and explanatory content and applying it to real life exhibitions and shops, from print material to online marketing tools like newsletters, social media and landing pages.
TEAM & RESULT
At Impossible HQ in Berlin, we were a small creative team that delivered a huge marketing campaign with a successful launch that was featured by The Wired, Bloomberg, Paper Magazine, Time and some more. The camera sold well worldwide in spaces like the MoMa Design Store, NY; Selfridges, London; Collette, Paris as well as selling out quickly on our online store.
PROCESS
Using online task organization tools like Trello and bringing low- and mid-fi prototypes to the decision-making meetings was the key method of keeping everybody on the same page. It saved a lot of time and frustration, and allowed the CEO, Marketing, Design, E-Commerce and Development teams to communicate effectively.
Design Materials
Iconic photography, animated gifs, quick starts instructions, explanatory videos, drawings and all kind of design assets for introducing this camera to an audience photographers that until today they only took photos with their smartphones.
Landing Page
How to create an easy-to-navigate landing page for a completely unique camera and its app?
1. Pen & Paper Prototype
We started with a Pen & Paper Prototype for organising the information architecture. It allowed all members of the team to move bits of information around, make decisions and visualise it in short and effective workshops.
2. Content Creation
Once we knew what we needed we started creating the content. Shooting the imagery in house gave us control on making fully adaptive and responsive design.
3. Mid-Fi Prototype
We then created a mid-fi prototype to test and gain feedback from every team member at the company; copywriters, marketing, sales, CTO, CEO, etc.
4. Final Design
The page was launched, but the work didn’t stop there! We A/B tested changing content and information structure to see if users reacted to different strategies.
