Strategy & digital design
Check out this case study, it is about my recent work for an NGO fighting worldwide against inequalities
Global Call to Action Against Poverty
Looking at our world from a different perspective
GCAP supports people in their struggles for justice and brings individuals and organisations together to challenge the institutions and processes that perpetuate poverty and inequalities across the world.
They have grown organically in the last 13 years without any brand design or clear user experience. Now it is time to rethink the online and offline presence.
To design new visual language and website experience to communicate GCAP’s philosophy of ‘People Rising to End Inequalities.’
I teamed up with identity designer Andrew Weber and full stack developer Benji Bilheimer. My role was to design a new story and visual strategy, a new user flow for the website, to apply new identity in the user interface and to provide Benji with the best process and assets for building the backend and frontend of the site.
Problem identification & landing ideas
User flow & wireframes
UI prototypes & testing
The project process and team communication went so well that we will make future collaborations with upcoming campaigns.